Everything about Product Management totally explained
Product management is an organizational function within a company dealing with the planning or marketing of a product or products at all stages of the
product lifecycle. Product Management is also a collective term used to describe the broad sum of diverse activities performed in the interest of delivering a particular product to market.
From a practical perspective, product management is an occupational domain which holds two professional disciplines:
product planning and
product marketing. This is because the product's functionality is created for the
user via
product planning efforts, and product value is presented to the
buyer via
product marketing activities.
Product planning and product marketing are very different but due to the collaborative nature of these two disciplines, some companies perceive them as being one discipline, which they call product management. Done carefully, it's very possible to functionally divide the product management domain into product planning and product marketing, yet retain the required synergy between the two disciplines.
Aspects of product management
Depending on the company size and history, product management has a variety of functions and roles. Sometimes there's a product manager, and sometimes the role of product manager is held by others. In some companies, the product management function is the hub of many other activities around the product. In others, it's one of many things that need to happen to bring a product to market.
The activities discussed for product management include:
Product planning
Product marketing
Product positioning and outbound messaging
Promoting the product externally with press, customers, and partners
Bringing new products to market
Monitoring the competition
more detail on Product marketingFurther Information
Get more info on 'Product Management'.
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